
It’s tough being a letting landlord if your properties are near the top end of the market. On the other hand, demand from putative tenants wishing to rent the most expensive properties and for those properties which are lower down the pecking order is buoyant.
It’s the properties that are in the middle to the top bracket which are sticking around.
Some rented properties that are languishing can be found in some of the most desirable areas. Cadogan Square in Belgravia – one of the choicest places to live in London – is a prime example of how sticky things have got in the rarefied middle to upper echelons.
Once it would have been brimful with American bankers and lawyers and hedge funders with bonuses bulging out of their wallets. But it’s all changed. There are now more than 30 flats to rent on the square and several have been put up for rent in the past few weeks.
Some owners would have preferred to have sold up. After all, one-bedders were going for nearly £3 million in the boom. But such buyers have disappeared.
Owners have turned to renting out their properties. But with rents of £1000 to £2500 a week on the square tenants are scarce and those who are around are becoming increasingly picky.
Several agents at the top end – with properties up for rent at £3000 to £3500 a week and above - report that there is still a healthy demand.
To get rents like that properties have to be of superb quality, often quite sizeable, and in the finest locations. Think especially of certain parts of Chelsea, Mayfair and Kensington.
Landlords who have got properties at the more realistic end of the market – those going for under £650 to £700 a week – are optimistic. If landlords can offer reasonable places in London at such rents there is still a robust market and a steady demand.
Outside London it’s reported that demand for rented properties in towns within commuting distance of the capital is still strong, though there is now a greater choice of properties for tenants to consider. Such places as Winchester, St. Albans and old favourites like Cheltenham are being mentioned.
In London demand for rented flats is strong in such areas as Hither Green. It’s up and coming and offers short journey times into central London (Charing Cross 15 minutes) or by the DLR from bustling Lewisham to Canary Wharf and central London. It’s close to Blackheath with its cafĂ© scene and beautiful heath and the glories of Wren’s Greenwich.
Other favourite London areas where demand is high and rents are reasonable include Canning Town – excellent for Canary Wharf and the DLR into Central London. It will take off with the development of the East End as the Olympics gather pace. Bermondsey, too, is an excellent letting location with easy and fast links into the heart of the capital.















